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Minerva funeral home receives national Pursuit of Excellence award

FPS staff report

Bartley Funeral Home
Roger Bartley (left) is shown with Bill Wappner, president of the National Funeral Home Directors Association, who presented the award at the annaul convention held in New Orleans.

Bartley Funeral Home of Minerva is one of only 166 firms from around the world to be selected to receive the 2010 Pursuit of Excellence® Award from the National Funeral Directors Association (NFDA).

Roger Bartley, of Bartley Funeral Home, accepted the award during the NFDA International Convention & Expo in New Orleans, LA, Oct. 11. Pursuit of Excellence Award recipients raise the bar on funeral service excellence by adhering to the highest ethical and professional standards and providing unsurpassed service to families and communities.

To achieve the Pursuit of Excellence Award, NFDA-member funeral homes must evaluate components of their business against standards set forth by the Pursuit of Excellence program and demonstrate proficiency in key areas of the funeral service profession. Participants are required to fulfill criteria in six categories of achievement that demonstrate commitment to: complying with state and federal regulations; providing ongoing education and professional development opportunities for staff; offering outstanding programs and resources to bereaved families; maintaining an active level of involvement within the community; participating and actively serving in the funeral service profession; and promoting funeral home services through a variety of marketing, advertising and public relations programs.

“Bartley Funeral Home’s voluntary participation in the Pursuit of Excellence program reflects a clear determination to exceed the expectations of those they serve,” said NFDA Chief Executive Officer Christine Pepper, CAE. “This prestigious recognition assures families of the high-quality, compassionate service they will receive the moment they walk through the funeral home’s front door.”

“For five generations, our family has offered this level of service,” said Bartley.  “It is fitting that as we celebrate 160 years of service to the community, we are recognized by our national organization. We didn’t change what we were doing to earn this award, we just took time to sit down and be recognized. We always strive for the highest standards.”

Bartley Funeral Home dates back to Roger’s great, great grandfather, William Rutledge, who began the business on farm outside Augusta in 1850.Through the years, his great grandfather, John B. Rutledge, his grandfather, Arthur B. Rutledge and is parents, Leroy and Marilyn Bartley, have been involved in the family business.

Roger is an active member of the community. A veteran of the Vietnam conflict, he is a member of American Legion Post #357. He is also vice president of the Minerva Public Library Board of Trustees, and has been active in the Boy Scouts of America and American Red Cross. He is also a charter member of the Carroll County Commission for the Advancement of the Arts, a member of the Board of Trustees and the writers group.

  NFDA is the world’s leading funeral service association, serving 18,500 individual members who represent more than 9,900 funeral homes in the United States and internationally. From its headquarters in Brookfield, Wis., and its Advocacy Division office in Washington, D.C., NFDA informs, educates and advocates to help members enhance the quality of service they provide to families. For more information, visit
Bartley Funeral Home is located at 205 W. LincolnWay, Minerva. The family also operates Deckman-Bartley Funeral Home in Malvern.

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